Guides

How to Choose an Automation Consultant

The useful questions are about incentives, measurement and what happens after handover.

Most selection processes ask about technology and learn nothing, because every credible firm answers the technology questions identically. The differences are commercial. Ask whether the firm takes reseller margin on the software it recommends; if it does, the recommendation is an advertisement. Ask for the measurement from a previous engagement — not a percentage in a case study, but what was counted, how, and by whom. Ask who actually builds: many proposals are written by senior consultants and delivered by subcontractors nobody introduced. Ask what the first phase costs and what specifically gets decided at the end of it, because a firm unwilling to scope a bounded first phase is asking for an open budget. Ask what happens after handover: whether you receive documented processes, runbooks and access, or a dependency. Finally, ask what they have recommended against building. A consultant who has never told a client to stop a project has never been independent enough to be worth the fee.

  • 01

    Do you take reseller margin on the tools you recommend?

  • 02

    Show the measurement from a previous engagement

  • 03

    Who builds it — your team or a subcontractor?

  • 04

    What does phase one cost and what does it decide?

  • 05

    What do we own at handover?

  • 06

    What have you recommended against building?

FAQ

Should we hire a specialist or a large firm?

For a small number of processes, a specialist team that scopes and builds the same work is usually faster and cheaper. Large programmes across many entities justify a larger firm.

Is a fixed fee or time and materials better?

Fixed fee for the assessment, because its scope is knowable. Per-workflow pricing for the build, with each phase approved on the previous phase's measured result.

What contract terms matter most?

Ownership of the code and configuration, documented handover as a deliverable, and a defined measurement your team can verify independently.

How do we check references properly?

Ask the reference what broke and how it was handled. Every real engagement has an incident; only rehearsed ones do not.